Rootstock
A SaaS Platform for Agriculture Extension.
Rootstock enables input manufacturers, governmental and non-governmental organizations to support farmers during crop cultivation. Support is typically in the form of advisories, dealer and expert connects.
FARMERS NEED ADVICE
Farmers are bothered by questions like, Which seed to use? What planting method to follow? Which fertilizer/pesticide to use? When and how to use them? What cultural practices to follow? Etc. They need advice at each step of a cropping cycle.
WHAT CONSTITUTES AN ADVISORY?
An advisory is a bundle of information covering every aspect of crop cultivation — plant propagation, plant nutrition, plant protection, and other agronomic practices. One can structure advisories for any crop species on Rootstock.
ADVISORIES ARE ORGANIZATION-SPECIFIC
Organizations can independently structure their advisories on Rootstock. Every bit of information an organization puts in an advisory is its own.
ADVISORIES ARE FARM-SPECIFIC
Advisories are structured considering factors like season, location, variety, duration, soil properties, irrigation facility, farming type, target market, and others. This makes advisories farm- specific.
AGRI KNOWLEDGE BANK
At the heart of Rootstock lies a comprehensive digitised agri-knowledge bank. It has text and multimedia content available in multiple Indian languages.
EVERY ORGANIZATION IS WITH EVERY FARMER
Farmers need to install just one mobile app to connect with any organization. They can select the organization whose advisories they prefer. Rootstock delivers them the advisories of the selected organization.
FARMERS ARE CONNECTED TO THE DEALERS
Organizations can recommend the dealers with whom the inputs suggested in the advisories are available to the farmers.
RURAL FACILITATORS PROMOTE ADVISORIES
Rootstock empowers rural facilitators (youths) to promote advisories of different organizations. The facilitators can mediate the purchase/sale of inputs between farmers and dealers.
FARMERS CAN SEEK EXPERT OPINIONS
Sometimes a farmer might need to consult experts. Rootstock connects farmers with the experts of the organization whose advisory the farmer has subscribed to.
WIN-WIN FOR EVERYONE ON ROOTSTOCK
- 01.Organizations benefit a lot. They do not have to pay to use Rootstock. They get connected to a large number of farmers directly, which generates higher market leads. Rootstock allows them to track the market leads reaching their dealers. Rootstock works on the principle of everyone- promotes-everyone, which reduces Customer Acquisition Cost by a significant margin.
- 02.Farmers get connected to different organizations through one app. They can choose among different the organizations providing advisories. They receive high quality advisories, expert services, and input seller connect.
- 03.Facilitators can earn a part of their livelihoods by promoting the advisories among farmers, and by mediating the purchase/sale of inputs between the farmers and dealers.
- 04.Dealers’ business is expanded beyond the boundaries of their physical shops. Rootstock Increases their farmer engagements, leading to higher sales.
